He asserts that releasing government documents exclusively to social media influencers rather than investigative journalists is a poor and unprofessional strategy.

“I think that it is bizarre to release it to social media influencers as opposed to releasing it to many journalists”

Kamala Harris's media blitz outside of traditional political news outlets is a smart move to reach voters who are not political junkies.

“what she's doing is so smart because she is getting outside of the bubble of people who are talking to themselves about the election and what matters and what doesn't and what has an impact and what doesn't”

It is essential for presidential candidates to reach infrequent voters through various media appearances.

“you kind of just it's a volume game you have to be everywhere because you want like by chance if they just happen to be watching the view or they happen to be in their car listening to serious satellite radio and there's Howard Stern right like you just have to catch people at times where they're tu”

Tim Pool believes that independent media should invest in outdoor advertising like billboards to establish brand ubiquity similar to legacy media.

“I'll tell you what we are doing we are working on Billboard campaigns we did this two years ago because we want to steal that from the institutions”

The administration uses distraction tactics and chaos to manage public attention and maintain control of the political narrative.

“I think it's long past time for us to stop focusing on Trump and to recognize that everything he does is an attempt to distract us. And the more that we focus on him, the more he gets to call all the shots.”

He suggests that traditional corporate media business models are failing and that independent journalism is the necessary future.

“my argument and I think and this obviously self- serving for a whole host of reasons but it's also why we do these jobs and why we're in this business and supp something else is the future of media is not corporate is independent”

Destiny observes that influencers often engage in a transactional dynamic where they adopt specific personas or lean into right-wing spaces primarily to expand their media reach and access.

“they know that you don't truthfully align with them they know that you're just they're you're coming on uh to to expand your own platform but then they're trying to use you at the same time so it's just two people trying to outm each other”

Corporate brands should stop abstracting their communication away from individuals because modern audiences prefer hearing directly from the people running organizations.

“it's all about people like it's all about the decisions that people make like you know when when a big company or a government agency or a nonprofit or a venture firm or a startup is like making decisions and acting in the world that's people”