High-priced courses are justified when the value provided is significant enough that a student could recoup the cost through a single professional engagement.

“even when we were first starting to make some money on YouTube $5,000 for a year to learn more about what we're doing like when you start to learn that that can be made in a single brand partnership yeah then it starts to come into context of like that is incredibly worth it”

Creators should aim to own their revenue by ensuring at least 50% comes from their own products rather than relying on inconsistent external sources.

“and a big goal for myself was we need to own our revenue and we need at least 50% of our Revenue to come from our own products”

Marques Brownlee believes that even small revenue share payouts are motivating for new creators and help them scale their efforts.

“I think I'd rather get $4 than $0 if I know that there's a reason I can move it to $10.”