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A brand should strive to create a holistic lifestyle, moving beyond individual items to offer a complete experience in furnishings, hospitality, and design.
“This is our main challenge to make people understand that we can go from a tie to a Finnish apartment. So lifestyle is what now is driving also our business.”
PBD Podcast · Sep 2025 · 1 episode · 148K views on this topicExtracted by a model; may misattribute who said what.