The general manager's role is to act as an informational conduit for the audience and to support the superstars rather than overshadowing them.

“the general manager or the WWE official that I played for years before that that's an informational conduit to what you just said to make sure that everybody understands the context of what is happening with these larger the Life characters”

He believes the current WWE management has allowed commentators to express their authentic personalities more effectively than the previous regime.

“What Lee and Paul have allowed us to do is bring our personalities out and you know you're seeing the real Michael Cole now the Michael Cole that crowd serves exactly the guy who crowd serves”

He believes the best approach for a General Manager is to be calm, collected, and business-focused rather than acting as a power-hungry authority figure.

“it was he said I want you to be more you like more kind of calm and collected and you know all business”