The most crucial factor in expanding a business into a new location is choosing the right local partner rather than the city itself.

“what matters to me is mantav gajar not Ganda or Mumbai or whatever and since then I've created 18 different office I always follow the same rule the person is more important than the city”

He suggests starting in a new market with both moving and junk removal services to maintain momentum despite the added complexity.

“I think you're really smart with thinking about the concept of momentum because that that second location can make or break you”