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To effectively build a brand, one should target smaller, dedicated ambassadors rather than trying to immediately reach big influencers.
“if you're on a social media platform you want to go after this big person hit the smaller people that really value you and would really be your ambassador”
Jay Shetty Podcast · Sep 2021 · 1 episode · 28K views on this topicExtracted by a model; may misattribute who said what.