One should start with a do-it-yourself product like a template before moving on to higher-touch services.

“So, do it yourself is a PDF version, done with you sort of is like the Google Docs editable version. Um so, the point I'm trying to make here, it came very naturally, like oh, I thought those would be a useful resource. Here you go.”

Vertical integration by launching and promoting other businesses through the newsletter is necessary for scaling revenue beyond basic advertising.

“if you're really trying to make serious money, you're trying to grow the business, you'd have to vertically integrate it at some point.”