He believes that advertising becomes less effective when consumers realize they were manipulated or tricked into an interaction.

“what they did doesn't bother me like if that was something they presented like on a tv commercial and they showed like the different steps of it or whatever i'd be like actually that's pretty funny all right well done all done yeah but if i uploaded videos where i was like guys i've been stealing mi”

He argues that the primary goal of advertising is to make a company's name memorable, even if the advertisement itself does not explicitly highlight the product's benefits or lead to a purchase.

“that's because that's the point of commercials and advertising it's not necessarily to sell you something or to like get money back for like if we convert enough sales it's just to get the name of the company into your head”

He believes that the lack of disclosure in staged or viral advertising creates a negative emotional response in consumers who feel deceived.

“it's a question of like disclosure that's what it comes down to people don't like to feel like they've been tricked right that's why there are disclosure requirements so people don't unknowingly be sold something that they aren't really aware of”