Setting an example by working extremely hard is the most effective way to scale cultural intensity.

“start with, you know, setting the tone at the top. If you're the hardest working person, you know, it kind of everything will take care of itself from there on.”

Company structure should be treated as a communication architecture rather than a rigid system that requires symmetric management of all staff.

“you can't get caught up in making everything fair and symmetric. Particularly like your staff, they got to be able to deal.”