Vince Russo asserts that wrestling booking should prioritize storytelling and audience engagement over focusing primarily on wrestling matches.

“there's a big difference between a writer writing a television show and a booker booking a wrestling show and let me let me tell you what the difference is bro when you're a writer the story comes first and the story then then creates the match so you tell the story first”

Don Callis argues that bookers and promoters fail when they try to please the fans instead of focusing on their own vision.

“this is for the very reason you know wrestlers bookers promoters try to please the fans the customers you can make someone feel anything put it out there and however they react they react and if and if it doesn't work out you know didn't work out for them doesn't mean that you failed so”