The podcast should focus on elevating conversation and providing context rather than chasing sound bites.

“my point of view was I don't think that this show should be about getting to the sound bite. That this show should be about something very different, which is elevating a conversation and creating the context for people to make decisions on their own.”

He suggests that creators should prioritize creating content that fits their lifestyle and personal interests to ensure long-term sustainability rather than chasing trends.

“I do think it's so important for creators to tailor their format to their lifestyle if they have a good understanding of the lifestyle they want and if they have a good understanding of what they actually like about the process yep of what they're doing”

A podcast business is more sustainable and impactful when it focuses on building a durable brand rather than chasing short-term metrics.

“If we're for a venture capital firm with the podcast, it does doesn't work. We need to do a podcast for the venture capital firm. The way we make this work is we just invest in our sponsors.”

Shawn Ryan claims the channel is broadening its scope beyond tactical content to include interviews with diverse figures such as cartel reporters, athletes, and experts on various geopolitical topics.

“not just operators and former military guys that have done phenomenal badass [ __ ] it's also gonna be cartel people uh that are reporting on cartel people which we've already kind of done that uh what's gonna we're gonna talk a lot about the the uh what's going on in china”

He believes that group episodes in a relaxed setting provide a fun and valuable alternative to the more serious, homework-like interviews he has historically focused on.

“I'm just having a lot of fun having multiple guests in the studio with me. I you know, for a long time, Modern Wisdom's been very serious, meaningful conversations. me talking to world experts, you know, 1,100 episodes like that. And I still love doing that, but sometimes it can feel a little bit li”

The podcast is splitting into two separate shows to allow for a dedicated interview program and a more urgent news and commentary show.

“We're officially splitting the show starting in March. Starting in March, you're going to see two versions of the Meater podcast pop up. You're going to see me podcast is going to be the news show, which is like news and commentary.”