Businesses should weave at least one of the 13 strategic advantages into their DNA to develop a stronger competitive position over time.

“I want you to go through it and be like is there one of these that I can more directly weave in to the fabric of my business so that I develop a stronger and stronger competitive position over time rather than an eroding one”

Speed is a major competitive advantage in business because it allows for actual learning rather than guessing in boardrooms.

“It's very clear that it is one of the most significant competitive advantages.”

Interactive Brokers benefits from counterpositioning because its low-cost model prevents competitors from trying to replicate it without sacrificing their own revenue streams.

“With Interactive Brokers being the lowcost provider, they're able to significantly undercut many of the other prime brokers. So for another prime broker to replicate Interactive Brokers offering, they would be sacrificing uh probably one of their cash cows, which many companies, you know, just aren'”