He treats his merchandise as a legitimate clothing brand rather than simple music promotion, designing items with the same intent as his music.

“I treat it like a real clothing brand. So, you know, Griselda Records come from Griselda by Fashion Rebel. So, it was a clothing brand first anyway.”

Adam views merchandising as a potential distraction and prefers to focus on reducing his commercial footprint.

“I don't really like to commodify things. I don't I just I closed down the finally closed down the uh Teespring shop as well this week actually. So I'm like the opposite. I'm trying to like reduce”

Josh believes that merchandise quality control is essential and refuses to endorse products if they do not arrive or meet standards.

“I don't give a [ __ ] dig if you're not giving people what they paid for.”