He believes in teaching his children and grandchildren how to build and maintain wealth rather than providing them with handouts.

“I try to share that knowledge with my children every day about building generational wealth”

Generational wealth is fundamentally built upon the transmission of generational knowledge rather than just money.

“The generational wealth is the generational knowledge.”

Creating generational wealth requires adopting specific beliefs and skills, rather than hating money or blaming external factors for one's situation.

“You're probably not going to be able to create generational wealth if you hate money. But most people can't even take a shot because they actually believe in one of the biggest lies that's out there is that passive income equals BS.”

True generational wealth is built by leveraging successful exits to create new opportunities for the next generation to build their own businesses rather than just passing down a single legacy brand.

“That's where we have to get to because that's when we'll be able when you talk about true generational wealth. It's not just I build it and I give it to my kids. It's I build it and I put my kids in position to go build too.”