Product marketing should focus on selling more of what a company values, such as growth, rather than just emphasizing efficiency or cost-savings.

“what we'd really like the CMO to tell the CEO is, I increase the growth rate of the company, not so much I save money. That was way better.”

Marketing and framing are the most essential factors for creating a successful product, regardless of how simple the product itself is.

“yes sometimes it can be that easy it can literally be that easy look at 5 Hour Energy oh you're just taking an energy drink and put it on the counter dud yes it's a billion dollar company look what liquid death yeah a billion dollar and marketing Framing and marketing that's it”