Mariah Amato finds novelty cereal cups to be a genius concept despite the unnecessary nature of their design features.

“it's a really like silly product but it's kind of Genius”

Novelty products can be successful if they grant people permission to be playful and silly in their day-to-day lives.

“My teeth are a permission slip. People want to be silly, they want to be playful, they want to be fun. They don't know how to do that just normal day-to-day. But as soon as you pop in the teeth, you kind of have to be silly, you kind of have to be playful, you kind of have to be fun.”