My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs Codie Sanchez sits down with Chris Voss, former FBI lead kidnapping negotiator, bestselling author of Never Split the Difference, and founder and CEO of The Black Swan Group. Chris spent decades negotiating in high-stakes crisis situations, and today he applies those same principles to business, sales, leadership, and difficult conversations. In this episode, he breaks down how to negotiate more effectively, diffuse tension, build trust, and get better outcomes without creating unnecessary conflict. You’ll learn how to use Tactical Empathy®, why hearing “no” can actually move a negotiation forward, how mirroring creates deeper connection, and why listening may be the most powerful tool in any negotiation. Whether you’re closing a deal, managing a team, or navigating a difficult personal conversation, Chris shares practical strategies you can use immediately. In this episode: - Lessons from FBI hostage negotiations that apply to everyday life - How to diffuse tension and build trust - Tactical Empathy® and the psychology behind great negotiation - Why “no” isn’t the end of the conversation - How mirroring can uncover information and create connection - Practical negotiation tactics for entrepreneurs, leaders, and salespeople - Why listening is a negotiation superpower Through The Black Swan Group, Chris and his team teach The Black Swan Method® through negotiation training, coaching, live events, and online programs designed to turn negotiation into a practical, repeatable skill. Learn from Chris Voss and The Black Swan Group: Negotiation training and resources: https://www.blackswanltd.com/?utm_source=youtube&utm_medium=social&utm_campaign=bigdealbycodiesanchez In-person and live training: https://www.blackswanltd.com/live-events?utm_source=youtube&utm_medium=social&utm_campaign=bigdealbycodiesanchez Online negotiation training: https://www.blackswanltd.com/online-negotiation-classes?utm_source=youtube&utm=social&utm_campaign=bigdealbycodiesanchez -------------------- Learn more here: https://www.blackswanltd.com/negotiation-mastery-summit-2025 -------------------- MORE FROM BIGDEAL: 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT capital: https://contrarianthinking.biz/4eRyGOk Main st hold co: https://contrarianthinking.biz/3YfGa8u