Start your store on Shopify: http://shopify.com/colinandsamir Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free, high-production STEM content for teachers. We also dig into YouTube vs Netflix and the growing scale of the Mark Rober cinematic universe. 00:00 Intro 01:15 Mark Rober’s $60 Million Science Project 07:43 The Secret to Making a Viral Video 09:55 Why Mark Rober Hired a Chief Content Officer 12:28 The "Titan" Mission That Almost Ended Mark 15:54 Bringing "Legacy Media" to YouTube 19:23 Scaling Up Without Losing Your Heart 23:07 The Problem With "Professionalized" Creators 30:35 Hollywood vs. YouTube: The Collision 32:15 "Schooled": Mark’s New Netflix Competition Series 41:59 Behind the Scenes of the Alex Honnold Live Climb 52:45 The Strategy Behind Mark’s Thumbnails 56:04 Why "Crunch Labs" is Bigger Than Mark Rober 01:01:23 The $65,000 Rat Story 01:07:37 Mark’s Mother and the True Measure of Impact 01:10:32 Mark Rober is Buff Now?