Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. The world is evolving at an unprecedented pace. With the rise of AI, we're witnessing a collision between the old world and the new. As technology advances, the question becomes: how can innovation repair outdated systems and shape the future in marketing and beyond? Expect to learn about Rory’s first experience to Buccee’s, what Rory’s thoughts are on Waymo, Autonomous driving and the current experience of going through airports, what are some unknown gems in the UK to visit that no one knows about, how Rory would improve food delivery apps, the future of AI in marketing and AI wearables, Rory’s advice for what people should do to optimise for attention, and much more… - 0:00 Don't Mess with Texas 3:31 Driving Etiquette in the US vs the UK 13:02 The Genius Behind Reverse Benchmarking 20:13 Improving the Airport Experience 36:28 How AI Changes Your Decision-Making 45:50 How Can Businesses Generate Repeat Purchases? 55:31 Should We All Start Using Blimps? 01:03:12 Improving Food Delivery Apps 01:12:46 Is it an Option or an Obligation? 01:19:18 Is Money Becoming Unhealthily Concentrated? 01:31:10 How to be Smart with Your Money 01:40:31 Should We Get Rid of 'Adults Only' Areas? 01:44:37 The Great Complaint of Calvin Klein's Daughter 01:46:25 The Brilliance of Cuddly Animal Marketing 01:52:08 Rory's Product Ad - Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get a 20% discount on Nomatic’s amazing luggage at https://nomatic.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular Flavours with your first purchase at https://drinklmnt.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/