Clever marketing tactics can often shift us away from what’s important, as advertisers look for fresh ways to exploit our psychology. So, when it comes to your health, how do you stay savvy in a world which is pulling your attention in the wrong direction? Rory Sutherland is one of the world’s foremost experts on marketing and human behaviour. He’s an author, columnist and Vice Chairman of the Ogilvy advertising company. He guides us through the inner workings of the human mind and how we’re not as logical as we think. 🎧 Stay tuned to find out: ➡ Why the human brain is susceptible to certain marketing tactics ➡︎ Why protein beat fibre to become the posterboy for health ➡︎ How the microbiome has been hijacked by marketers ➡︎  Why habit stacking can health you stick to your health goals ➡︎ How narratives can be flipped to a marketer’s advantage #DrKaran #MedicalScience #HealthEducation #HealthTips #psychologyofmarketing #consumerbehavior #humanpsychology #buyingbehavior #healthsupplements Don't miss an episode! Subscribe NOW: https://www.youtube.com/@DrKaran?sub_confirmation=1 Get my free weekly newsletter filled with easy to action health tips, interesting facts and science to fill your curiosity: https://drkaran.beehiiv.com/subscribe For more useful science for your everyday life, grab my best selling book “This Book May Save Your Life”: https://geni.us/DrKaranBook An OG Podcasts production. About Dr Karan: Dr. Karan Rajan is a doctor, author, and educator dedicated to making health and medical science accessible to all. Through evidence-based analysis, he addresses topics such as gut health, brain health, and healthy lifestyle choices, while dispelling common medical myths with a touch of dark humor. His content provides reliable, research-driven insights designed to inform and empower viewers to better understand their health. Connect with Rory: YouTube: https://www.youtube.com/@RorySutherland-UK/ TikTok: https://www.tiktok.com/@rorysutherlandclips X: https://twitter.com/rorysutherland Follow Dr Karan: Instagram: https://www.instagram.com/drkaranrajan/ Facebook: https://www.facebook.com/DrKaranR/ TikTok: https://www.tiktok.com/@dr.karanr X: https://twitter.com/drkaranrajan Website: https://linktr.ee/ThisisVitalInformation The Hidden Psychology Behind Every Purchase ft. Rory Sutherland | Dr Karan https://www.youtube.com/@DrKaran