Is it possible to charge more for a logo? How is it possible that some designers can charge tens of thousands of dollars more for essentially the same work? Episode 4 of the series w/ Melinda Livsey. The struggle for small design companies is finding / getting those clients who know / understand the worth and value we bring to their companies and are willing to pay our worth and pricing. (Being unknown is probably the biggest issue /obstacle) - better site ✅ - different mindset ✅ - confident interaction ✅ - precise / beautiful showcase of works ✅ - listening better / understanding client needs / business ✅ - taking all variables to create the right solution and needs for the client ✅ - creating a marketing / social media strategy for our company to get known Annotations 01:55 Limiting Beliefs - How do you charge more for logos? 04:00 Challenging Assumptions - You can't see strategy 08:00 What is reputation mean to you? (Case Studies, Body of Work, History, Notoriety, Testimonials) 11:20 How is your work presented? 14:25 Don't try to be original, just try to be good - Paul Rand 18:16 Clients buy the least risky option - Familiarity = Safety 21:05 Traditional Media vs New Media 27:17 Role playing - Handling Objections 28:50 Breakdown: Double your rate. 32:00 What kind of car do you drive? 35:55 Make your website a filter for higher paying clients. 38:00 Recreating experiences by paying attention to details to paint a story 44:00 Sell through logic and emotion - aka Jordan Belfort — 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely, Mark Contreras Editor– Stewart Schuster Show Open– Roy Kang Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Isaiah Nwukor Typefaces: Futura, Din Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.