In this episode the guys sit down with Jared Pobre, founder and CEO of Caldera Lab, to tell the full origin story of how he created a new category of skincare for men. Jared shares how moving to Jackson Hole at 40 with a new baby wrecked his skin and led him to use his wife's products — and why that sparked the idea to build a premium natural skincare line specifically formulated for men's thicker, oilier, testosterone-managed skin. He breaks down the product development process including wild harvesting survivor plants from the Wyoming wilderness, running clinical trials before launching, why they use exosomes as a delivery system, and why natural actives that work with your skin's microbiome beat harsh retinol-based products every time. The guys share how they started working with Caldera Lab near the beginning — Adam's psoriasis, Justin's dry skin and Sal's oily skin all responding the same way — and why their audience became some of Caldera's highest value customers. Jared also reveals that Caldera is now Nordstrom's number two men's brand just months after launch, has nearly 70% customer retention, and is growing high double digits this year. Caldera Lab: https://calderalab.com/mindpump Code: MINDPUMP for 20% off your first order. GUEST LINKS Jared Pobre — LinkedIn: https://www.linkedin.com/in/jaredpobre Caldera Lab: https://calderalab.com Instagram: @calderalab LINKS Mind Pump Store: https://mindpumpstore.com Maps Fitness Products: https://mapsfitnessproducts.com Instagram: @mindpumpmedia 📚 Free Mind Pump Guides: Fat Loss Guide: https://www.mindpumpmedia.com/how-to-lose-fat?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID Hardgainer Guide: https://www.mindpumpmedia.com/hardgainer-guide?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID Squat Like a Pro: https://www.mindpumpmedia.com/how-to-squat-like-a-pro?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID Flat Tummy Guide: https://www.mindpumpmedia.com/flat-tummy-guide?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID More at: https://www.mindpumpmedia.com/free-resources?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID Take the guesswork out of your training and follow a proven program designed by Mind Pump. https://www.mindpumpmedia.com/maps-fitness-products?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID 📱 Other Channels: Mind Pump Clips: https://www.youtube.com/@MindPumpClips Mind Pump TV: https://www.youtube.com/@MindPumpTV Elite Trainer Academy: https://www.youtube.com/@EliteTrainerAcademy