In this episode the guys sit down with Jared Pobre, founder and CEO of Caldera Lab, to tell the full origin story of how he created a new category of skincare for men. Jared shares how moving to Jackson Hole at 40 with a new baby wrecked his skin and led him to use his wife's products — and why that sparked the idea to build a premium natural skincare line specifically formulated for men's thicker, oilier, testosterone-managed skin. He breaks down the product development process including wild harvesting survivor plants from the Wyoming wilderness, running clinical trials before launching, why they use exosomes as a delivery system, and why natural actives that work with your skin's microbiome beat harsh retinol-based products every time. The guys share how they started working with Caldera Lab near the beginning — Adam's psoriasis, Justin's dry skin and Sal's oily skin all responding the same way — and why their audience became some of Caldera's highest value customers. Jared also reveals that Caldera is now Nordstrom's number two men's brand just months after launch, has nearly 70% customer retention, and is growing high double digits this year. Caldera Lab: https://calderalab.com/mindpump Code: MINDPUMP20 for 20% off your first order. GUEST LINKS Jared Pobre — LinkedIn: https://www.linkedin.com/in/jaredpobre Caldera Lab: https://calderalab.com Instagram: @calderalab LINKS Mind Pump Store: https://mindpumpstore.com Maps Fitness Products: https://mapsfitnessproducts.com Instagram: @mindpumpmedia 0:00 - Why Jared started a skincare brand for men — Jackson Hole, turning 40 and a new baby 2:02 - How he saw the early signs of men caring about skincare before anyone else did 4:39 - Why men's skin is fundamentally different — 25% thicker, twice as oily, managed by testosterone 5:39 - Why he refused to copy women's formulas and started from scratch with actives 7:45 - How the skincare industry works — the dirty secret of white-labeling and brand shortcuts 9:42 - Why going all natural is far more complicated and expensive than chemical formulations 12:03 - Why every men's skincare brand before Caldera Lab failed — and why that was a green light 14:04 - How Caldera launched in January 2019 with 10,000 units and immediately started selling 16:44 - Customer loyalty nearly at 70% and why men are the most loyal customers once you win them 20:09 - How Adam found Caldera Lab, how he got Justin and Sal to try it and what happened 27:55 - How Mind Pump validated Caldera's core thesis that the longevity and wellness market was the customer 29:51 - The skin microbiome — why skin health reflects gut health, liver health and hormone health 34:02 - The Good — wild harvested survivor plants from Wyoming, botanists and two years of development 37:37 - Clinical trials: 40+ strangers, third party labs, 60-90 days and holding their breath for the results 39:28 - How exosomes work as a delivery system and why The Great and Hydro Layer were built for normal to oily skin 42:35 - Why Caldera stays away from retinol and why natural actives work better for most men's skin 43:45 - Adam's psoriasis, Sal's microbiome take and why Justin's wife switched to Caldera permanently 48:02 - What's next — staying in their lane, deodorant coming, no supplements and the Nordstrom story 📚 Free Mind Pump Guides: Fat Loss Guide: https://www.mindpumpmedia.com/how-to-lose-fat?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID Hardgainer Guide: https://www.mindpumpmedia.com/hardgainer-guide?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID Squat Like a Pro: https://www.mindpumpmedia.com/how-to-squat-like-a-pro?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID Flat Tummy Guide: https://www.mindpumpmedia.com/flat-tummy-guide?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID More at: https://www.mindpumpmedia.com/free-resources?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID Take the guesswork out of your training and follow a proven program designed by Mind Pump. https://www.mindpumpmedia.com/maps-fitness-products?htrafficsource=youtube-organic&hcategory=MPSHOW&el=postID 📱 Other Channels: Mind Pump Clips: https://www.youtube.com/@MindPumpClips Mind Pump TV: https://www.youtube.com/@MindPumpTV Elite Trainer Academy: https://www.youtube.com/@EliteTrainerAcademy