Copying existing marketing strategies is a reliable way to learn and succeed.

“if it's working it's working for a reason Don't Be Afraid or Jam to copy”

Scarcity is a necessary tool for driving consumer action.

“you have to instill some sense of urgency why now right because it we may think it's the best offer we may see all the benefits we may know it may actually help us but if we don't have a motivation to do it now we'll put it off or we'll forget about it”