Modern direct-to-consumer businesses can successfully leverage the same direct response marketing tactics used in historical infomercials by applying them to contemporary digital platforms.

“they're just taking the stuff that worked in direct response back in the 90s and early 2000s and they're just putting it on meta.”

A crisis provides the best possible reason for running a direct response offer.

“But the best thing in the world for a marketer is a crisis. Like nothing sells like crisis because you have a legitimate reason why. That's what every marketer wants is a legitimate reason why. Why are we running this offer? Because it's about to be illegal. It's so good.”