Get my 147 favorite business ideas for 2025, with full launch plans included here: https://tkopod.co/youtubeD HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from overwhelming with value to creating scarcity, and explore how these methods remain relevant in the AI age. We also talk about how to reverse engineer successful marketing funnels and the importance of copying what works, adapting it to your unique experiences, and how Frank Kern learned from the likes of Gary Halbert and Claude Hopkins. Finally, we discuss two AI investment strategies - the "cigarette butt" approach and a long-term view focusing on human interaction and authenticity, while also discussing the concept of rebundling and how what’s old becomes new again. Learn more about Nik here: http://linktr.ee/cofoundersnik Timestamps below. Enjoy! --- Audio podcast on all podcast platforms: https://toolkit.tkopod.com/podcast Free weekly business ideas newsletter: https://tkopod.com Private community where we build cool businesses together: https://TKOwners.com Learn more about me: https://www.chrisjkoerner.com/ Business ideas shorts channel: ⁨@thekoernerofficeideas⁩ (https://studio.youtube.com/channel/UCzjpCGEXR7BU-_SJSl59CGQ) The Koerner Office highlights: ⁨@thekoernerofficesegments⁩ (https://studio.youtube.com/channel/UCYEzHNmI-1oIqimmOnul_fg) AI-enabled accounting software, because Quickbooks SUCKS: https://lazybooks.com/ --- 00:00 The Origins of Internet Marketing and Frank Kern 10:10 Frank Kern's Eight-Step Selling Process 19:58 The Importance of Scarcity in Marketing 30:34 Investment Strategies in the Age of AIime --- For the Algorithm: #TKOPodcast #Nikonomics #HoldCoBros #ChrisKoerner #NikHulewsky #FrankKern #AlexHormozi #MarketingFrameworks #InternetMarketing #SalesTactics #ScarcityMarketing #AnchoringBias #RiskReversal #CustomerAcquisition #AIInvestmentStrategies #CigaretteButtInvesting #AuthenticityInMarketing #GaryHalbert #ClaudeHopkins #ScientificAdvertising #DesperateNerdTheory #SaaSpreneurAwards #GoHighLevel #RainmakerAI #WarriorForum #DigitalMarketing #BusinessPodcast #Entrepreneurship #MarketingTips #SalesStrategies #AIandBusiness