Sales representatives should use a simple three-pillar framework to pitch services rather than overwhelming prospects with overly complex feature stacks.

“instead of the three-pillar pitch what this company was doing was they had a feature pitch or a feature stack so they were making it seem really complicated and having way too many steps and overwhelming the prect”

Successful sales and negotiation are skills honed through experience and can be applied to helping others secure deals.

“I know the you know it's negotiation it's the art of negotiation right but I'm saying what gave you that skill set just selling cars for four years I was on the other side of the desk”

Yard signs are the most effective marketing tool for residential service businesses.

“get a yard sign the yard sign is the single best thing you could have I've done millions of dollars based on that yard side”