He emphasizes that sea buckthorn cultivation in Ladakh avoids the use of harmful pesticides and chemical fertilizers.

“Pure Organic with no pesticides Without any such chemical fertilizers to you here comes seabuckthon”

Regenerative agriculture is a specific, historically proven method that differs significantly from mass industrialized farming practices.

“It's called regenerative agriculture. It's a very specific type of agriculture that's been practiced for centuries, but um is completely different to the sort of mass industrialized form of farming that we are familiar with that like feeds us now.”

He posits that modern science has successfully solved the Malthusian fear of food scarcity, though he questions the environmental trade-offs involved in large-scale agriculture.

“Malthusian thinking at the time, but science has cured that. We can produce more food on less land with fewer farmers than ever before.”

He believes the agricultural industry's attempt to solve problems created by intensive farming practices often leads to a cycle that mimics natural systems anyway.

“if you try to solve every problem that you created from these large-scale agricultural systems, you end up basically just recreating what nature already was doing.”

Robert Cheeke views the environmental impact of animal agriculture, such as excessive resource use, as a significant reason for choosing a plant-based lifestyle.

“Of course, it's important to me, but I can't really speak to that necessarily. I can speak to my cause or my why and I can speak to the fact that so many people, even if it's anecdotal, the stuff that I've seen for 25 years, people who are able to overcome obesity, overcome illnesses”

Operating a business according to principles of real food and direct relationships with farmers is more important than prioritizing industrial business efficiency.

“It's how much it really costs when there's not a subsidized you know aggra business standard that's producing these things. It's just it's just how it really costs to operate like this.”