While product-led growth is a valuable strategy, it often reaches a ceiling and companies must eventually supplement it with a robust sales organization to sustain growth at scale.

“I think PLG is still super relevant. It's a it's a major driver of Versell's growth. It was a big driver of of Stripe's growth. The thing that folks get wrong is um it does typically have a ceiling. So people are generally not going to, you know, go give a give you a million dollars via self-s serve”