Probiotics should be defined as live microorganisms that confer a scientifically proven health benefit on the host, rather than being mere marketing terms for untested products.

“the definition was live microorganisms that when administered in adequate amounts can fa a health benefit on the host so they have to be live they have to be administered and that to me was a very important word because because everyone thinks that you can only swallow a probiotic and it is only for”

The effectiveness of probiotics depends on both the quality of the product and the ability of the specific bacterial strains to survive and colonize the gut.

“the most important thing is that when you ingest The Strain it actually makes its way to the gut microbiome is able to reconstitute and to you know perform its function”

Consumers currently face difficulty identifying effective probiotic products due to a lack of proper regulation and widespread commodification.

“it's become so profuse that it is devoid of any meaning whatsoever and it leaves consumers even well educated or the most well-intentioned among us and I would include myself in that group like trying to make the right decision but really not being able to know who to trust or where to turn because ”

Probiotics can aid in balancing cortisol levels in individuals experiencing high stress.

“probiotics seem to balance those out. So, by the way, this cortisol lowering doesn't happen in people who don't have, you know, stressed levels of cortisol.”

There is no strong evidence for a general wellness probiotic for healthy individuals, but specific strains can help with conditions like IBS or diarrhea.

“I still believe that right now we are yet to unlock the science of a general wellness probiotic that you or I without any chronic medical conditions could take every day and experience an optimization or boost to our normal function. I don't think that exists right now.”