Bracing for potential disappointment does not lessen the impact of a negative outcome, so living in hope is more beneficial.

“I would rather spend nine weeks living in hope and optimism and then feel disappointment than to brace and feel disappointed and not tell anybody for nine weeks and then feel more disappointed if it ends.”

Transformation requires a shift in mindset and behavior, similar to the process of a butterfly developing inside a cocoon.

“Well, we're talking about change or or even transformation, the symbol for me is that of a like many people, butterfly. Mhm. And while the beauty is in the butterfly, the growth is happening usually in that cocoon.”

Lewis Howes claims that shifting from an ego-based mindset to one centered on service and win-win outcomes creates more meaningful success.

“I think there's a difference between success and greatness where success is more selfish about me and greatness is about we it's going after your goals and dreams but making it about impacting others in the process”

Asking oneself why not me serves as a powerful mindset shift that balances humility and confidence when pursuing difficult goals.

“if I work hard enough for long enough why not me and I do think that that blend of humility and confidence has given me you know the ability to give myself permission to go after the entire vision board, all of it”

Ed Mylett argues that the reticular activating system confirms the stories people believe, so changing one's beliefs will fundamentally alter their life experience.

“If you believe something, I'm a victim. I'm hurt. I'm an underdog. I'm not enough. I was, I used to be. Whatever you believe about yourself, the reticular activating system is going to prove you right.”