The conscious mind cannot overpower or out-will the subconscious mind, so change must occur at the subconscious level.

“Our conscious mind cannot out willll or overpower our subconscious mind which means we can have the experience of going I I don't want to get angry at my partner I don't want to raise my voice or I want to stop drinking or I want we can have all these goals or New Year's resolutions”

The subconscious mind does not think but only feels, and it strives to make the individual's thoughts their reality.

“you see the subconscious doesn't think it just feels and if you say I'm nervous I'm so nervous and you the subconscious feels that then when you're nervous the Mind shuts down all the blood rushes to your heart and your mind empties”

The subconscious mind functions like a computer program where human behavior is driven by fixed paradigms, often established by others.

“we have a program in our subconscious mind and much the same as the programs in the computer. And that program in our subconscious mind controls our behavior.”

Bobby Lee believes he has a telepathic connection with his brother that allows them to share physical experiences, such as toothaches, at the same time.

“they have a connection that way my brother and I have the same connection like a telepath and I never told you about this okay so when my brother and I were in Phoenix mm-hmm I swear to god this happened”

The subconscious mind is the key driver of our life experiences and must be examined to exert control over our thoughts and actions.

“Dr K's going to tell you why he is here to teach you how to turn toward that little voice and go into your subconscious because the answers that you need are in your unconscious mind”

Beliefs are reinforced patterns in the brain that, when changed, function like a software upgrade to alter one's identity and outcomes.

“So a belief is nothing more than a reinforced pattern that if you learn how to deactivate it and create a new one, it's like a software upgrade for your brain.”

The most effective way to invest in oneself is to unleash the power of the subconscious mind to reach goals.

“if it's true that the best investment you can make is in yourself, at least that's what they tell us. I would argue that the best investment in yourself is in your subconscious mind, really unleashed, that power”