Logan Paul advises that creators should focus on building meaningful, impactful brands to sustain long-term success.

“Given that's the direction I think influencer is heading, you should really take a deep look at where you can start to build meaningful impactful brands.”

He advises influencers to create merchandise as a brand that stands on its own, independent of the creator's personality.

“somebody could buy that t-shirt without knowing who i was that was my original gold day one”