Cravings are primarily driven by the dopamine pathway rather than biological hunger needs.

“Cravings is a dopamine pathway whereas hunger is your natural need to get nutrients”

Sensors in the gut detect sugar and signal the brain to crave more of it, regardless of whether the sugar is consciously tasted.

“they've done experiments where they completely numb all the taste and feeling in somebody's mouth. They're blindfolded so they don't know what they're eating. And they're eating a food that's either sugary or not sugary. And what they find is that even though people can't taste the sugary food, they”