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A celebrity partner should be treated as a co-founder and involved in all aspects of the business to ensure a genuine and powerful brand alignment.
“he's not someone we got on board. He's part like of the first cell >> um you know like the the first thought of the idea he's been a part of that >> and he's been a part of it in the form of a co-founder.”
Finance With Sharan · Jan 2026 · 1 episode · 195K views on this topicExtracted by a model; may misattribute who said what.