Download the 1% Club App: https://app.onepc.io/?c=fws-yt-vid If you need help with your finances, fill out this short form: https://topc.typeform.com/to/LJCyqNhM In this episode, the co-founder of SuperYou shares the story behind building a nutrition brand that crossed ₹100 crore in annualized revenue within a year of its launch. With over a decade of experience in FMCG, he explains how SuperYou was born from combining deep consumer understanding with a personal passion for health and fitness and how Ranveer Singh came on board as a true co-founder. The conversation explores how Indian consumers actually make buying decisions, why emotion often outweighs logic in everyday purchases, how retail placement and subconscious cues influence behavior, and how successful brands are built through experience, consistency, and trust rather than product features alone. The episode also covers protein misconceptions, Whey vs Vegan protein, protein innovation, supply chain realities in D2C and quick commerce, and why moderation and balance matter more than extreme health narratives. A grounded discussion on building consumer brands the hard way - with patience, learning, and execution. — Subscribe: The 1% Club: YouTube: https://www.youtube.com/@onepercentclub12 Instagram: https://www.instagram.com/onepercentclub/ LinkedIn: https://www.linkedin.com/school/the-1-clubfws Sharan Hegde: Instagram: https://www.instagram.com/financewithsharan/ LinkedIn: https://www.linkedin.com/in/sharanhegde95/ Twitter/X: https://x.com/financewsharan – Sharan Hegde is a personal finance creator & founder of the 1% Club, simplifying money, markets, and mindset for India’s next generation of wealth builders. –