Ideas should be validated through fast, cheap market experiments such as waiting lists before investing significant resources.
“we need to sharpen our ideas in the market not in our minds I see so many people that raise money book an office buy computers but after all of that no one's interested in their idea so we have to conduct tests where we fail fast and fail cheap”
The Diary of a CEO · Feb 2024 · 1 episode · 4.2M views on this topicConducting direct market research with real people is superior to relying on static data from AI tools when validating a business concept.
“going to do deep research or perplexity that's static data that's that they can anybody can go access this is dynamic data this is like real time whether or not people want to use it how much they'll pay etc”
Chris Koerner on The Koerner Office Podcast · Jun 2025 · 3 episodes · 24K views on this topicGathering quality data from high-intent potential customers is more valuable for business validation than the total number of survey respondents.
“it's not necessarily the total number of people that responded it's the number of quality people that responded to have 50 plus people who filled out 19 questions and probably the average rating of how interested they are let's just say is it eight or seven and a half that's the whole club”
Chris Koerner on The Koerner Office Podcast · Jun 2025 · 1 episode · 18K views on this topicExtracted by a model; may misattribute who said what.
Complete months · first on record Feb 2024