Negotiation should be viewed as a collaboration between parties to find a better, mutual outcome rather than as an adversarial conflict.

“well for me to negotiate is to collaborate and find a better outcome uh in the early days I was always teaching the adversaries not the person on the other side of the table the adversar is the situation and that if you're negotiating with and negotiating with versus against people”

Negotiation is most effective when it focuses on building a durable, productive, and generous long-term collaboration.

“the ultimate goal of a negotiation should be something like the establishment of a productive long-term generous Mutual collaboration and to expand even that to understand that a good collaboration involves the joint pursuit of mutual desire let's say but also the joint pursuit of the ability to exp”

Collaborative behavior and empathy are essential for long-term success in both business and personal relationships.

“it's really relevant to all the interactions I have with all humans”