Influencing others is best achieved by aligning your communication with the values and qualities you wish to see them adopt.

“you tell them the quality that you want them to have and they and they will rise up to it they'll stand up straight into it”

Psychopaths are generally better at persuasion than other people because they can remain emotionally detached and dispassionate during social influence.

“which was all about how psychopaths are better at persuading in general than the rest of us. They've got that charm, that charisma, but also they're not caught up in the emotion of persuasion.”

The most effective way to influence someone is the three-step PCP model: perception, context, and permission.

“And when it comes to influencing human beings, that is the most important thing that you could ever understand. >> That might just be the most important skill in the world. So, let's do some role playing. >> All right, guys. I've got a quick favor to ask you.”

The most effective way to change someone's mind on a contentious issue is to make them feel understood rather than attacking their viewpoint with evidence.

“if you have any chance in hell of changing somebody's mind about a topic where you are morally opposed, the only chance you have based on the research, is this what you're telling us, Charles? absolutely. is to use these techniques to make the other person feel listened to and understood”