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Topic
Customer Buying Journey
Last discussed
10mo ago
Nov 30, 2025
1 tagged in 12 months
What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
Lenny's Podcast·Nov 30, 2025
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Where they standWhere they stand
Talking pointsNot enough disagreement in the transcripts to form camps. These are the positions taken by people with demonstrated expertise on this topic first, then by how many people heard them on it, then by VoiceRank. Positions are extracted from transcripts by a model and may misattribute who said what. Every quote links to the episode it came from.
JG
Customers primarily buy to avoid pain or mitigate risk rather than to seek out upside or potential benefits.
“80% of customers buy to avoid pain or reduce risk [music] as opposed to increase upside, which is a good thing for startup founders to understand.”
Lenny's Podcast · Nov 2025 · 1 episode · 123K views on this topicExtracted by a model; may misattribute who said what.
In the transcripts