Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising. 0:00 Intro 02:07 The concept of how we value things 18:56 Recursive Trends 23:42 The brain's marketing function: Signalling 34:43 technology making location irrelevant 41:07 making something bad to give it value 48:14 Scarcity of product 51:38 Personalisation 56:37 How to deliver a product to the world 01:02:59 Why business are focusing on the wrong thing 01:11:00 Personal branding 01:17:25 Why do you think you successful 01:33:43 The last guest question Rory: https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg Rory’s book: https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529 Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7iQXmUT... FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/stevenbartlett-123 Sponsors: Huel - https://my.huel.com/Steven Crafted - https://bit.ly/3JKOPFx