Leveraging a large number of smaller affiliate partners is a viable strategy for business growth, though it offers more retention of ownership compared to working with a single super influencer.

“you can get an army of tiny influencers or find one super influence and the pro tip here is that the first if you want to find lots of little guys who are 100K each right it will take you longer but you'll be able to retain more ownership because you'll pretty much always be bigger than them”

Sam Thompson suggests that building an email list through a lead magnet and monetizing it via affiliate programs is an effective, low-lift business model.

“I think that that's the best kind of launch pad for almost any business is like email optin around a lead magnet related to your offer backend monetization spark Loop affiliate program a b c and d”