The skincare industry often relies on marketing facades rather than actual product functionality, and the use of clinical claims is frequently misused without solid evidence.

“If you look at some of the most successful brands, I'll not name them but you will understand. Like you said, they're all based on marketing facade. 50 the thing that brands are promoting, there's hardly any data.”

Skin care should be positioned as a health-related profession rather than just a cosmetic or beauty service.

“I don't ever put skin care in the cosmetic industry which is an amazing industry and I love it uh but it's not my industry my industry is skincare it's very specific and it's different and it's closely related to nutrition healthcare and um and and self self-care”

Revardi Syahputra claims that skincare is no longer a tertiary need but has become a primary necessity for both men and women.

“The change is that people, both male and female, no longer consider skincare as a tertiary need, but rather as a primary need.”