Design is the process of devising a course of action to transform an existing condition into an improved one, rather than just aesthetic styling.

“a designer isn't someone who makes something red yellow that turns a square into a circle a designer is one who understands your business needs your marketing needs your customer experience needs and says hey which one of these things is going to move the needle for you”

Visual mock-ups and design presentation are critical because clients evaluate the level of care a designer will put into their own projects based on the quality of those mock-ups.

“you want to make things look good because the person who's looking at you whether there are clients or an art director they want their projects to look as good they want that same TLC that you put into it and that's why your mock-ups matter”

When designing script logos, one should avoid making the weight of the paired typeface thicker than the script itself to maintain visual hierarchy.

“normally when I do a script logo with that pairs with a certain type face or something, I would stray away from having a weight of the font being thicker than the actual script.”

Designers should maintain quality in their work even under the difficult conditions of a comic convention.

“I just wanted my work to be the best so I I felt comfortable doing one one a day yep and you got to remember I was most active in the 80s 90s into the early 2000s mmm-hmm then I did transition into DC Warner Brothers style guides and that's when I started doing vectors”

Physical hardware should be designed to be beautiful enough that it is desirable as an object even if it lacked any functionality.

“so when we team up with Eve we say look Eve you got to give us something that is so cool that people would love it as an object if it had no functionality and if we can achieve that's kind of like a Holy Grail right”