Trying to simultaneously lose body fat and maximize athletic performance is ineffective and leads to poor results in both areas.

“You're either trying to lose fat or you're trying to maximize performance. Stop trying to do both, right? That's just crazy.”

A coach should observe a client's current behavioral patterns before making adjustments to ensure long-term success.

“I'm far better off having them eat the way they is with their crazy 700-calorie Starbucks and this and that. And it's not because I'm going to let them continue to just do that way forever. But then I then I'll I'll I'll methodically change little things at a time”